The Importance of Mobile-Friendly Website Design

The Importance of Mobile-Friendly Website Design 1

The Rise of Mobile Usage

With the rise of mobile devices, such as smartphones and tablets, it’s become increasingly important for businesses to have a mobile-friendly website design. In fact, according to Statista, the percentage of website visits from mobile devices in the United States went from 57% in 2016 to 63% in 2019. This trend is expected to continue, making it crucial for businesses to have a website that is optimized for mobile devices.

Improved User Experience

One of the main reasons why businesses need a mobile-friendly website is to provide an improved user experience for their visitors. A mobile-friendly website is designed to fit and function properly on smaller screens, which makes it easier for visitors to navigate the site and find what they’re looking for. Websites that are not optimized for mobile devices can be frustrating and difficult to use, which can lead to a high bounce rate and a decrease in website traffic and business.

Increased Customer Engagement and Sales

A mobile-friendly website can also increase customer engagement and sales for businesses. According to Google, 61% of users are unlikely to return to a website if they had trouble accessing it on their mobile device, which means that a mobile-friendly website can help retain visitors and customers. Additionally, a mobile-friendly website can make it easier for users to make purchases and complete transactions, leading to a higher conversion rate and increased sales for businesses.

Better SEO Performance

Having a mobile-friendly website can also improve a business’s search engine optimization (SEO) performance. In 2015, Google updated its algorithm to include mobile-friendliness as a ranking factor. This means that websites that are optimized for mobile devices are more likely to rank higher in search engine results pages (SERPs) than websites that are not optimized for mobile. A higher ranking in SERPs can lead to more visibility, website traffic, and business for businesses.

Cost-Effective Solution

Creating a mobile-friendly website is also a cost-effective solution for businesses. Rather than having a separate website designed specifically for mobile devices, a mobile-friendly website design can be implemented into the existing website. This means that businesses don’t have to spend extra money on creating and maintaining a separate mobile website, making it a more affordable option.


In today’s digital age, having a mobile-friendly website is essential for businesses. A mobile-friendly website improves user experience, increases customer engagement and sales, boosts SEO performance, and provides a cost-effective solution. So, if you haven’t already, it’s time to make sure your website is optimized for mobile devices to ensure your business stays competitive and attracts and retains visitors and customers. Gain further knowledge about the topic covered in this article by checking out the suggested external site. Inside, you’ll encounter more information and an alternative perspective on the subject. digital marketing christchurch!

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The Importance of Mobile-Friendly Website Design 2